One other thing....we have also seen that from mid July through August the phones slow down, since people go on vacation. The key is to book far enough in advance to slide through that window. Once school is back in session it will pick up - vacations will be over. We have found that advertising in mid July and Aug. doesn't work well for this reason. Like Greg said you have to get in front of the people who are in town. I have also seen companies offer a 10 to 15% discount just in August so they can book work with those who are still in town.
Hope this helps.
Beth
