Quote:
Originally Posted by Electro
5. Find a client base that fits in with your business model.
If you find yourself failing, it usually relates to 1 of the 5 items mentioned.
Number 5 is the clincher,
You can't sell steak to a vegetarian no matter how good the price.
A McDonald's will not do well in a neighborhood of wealthy people over 50.
And so on.
Brian
http://www.yourcostcenter.com |
I couldn't agree more.
Luckily, my ad finds people who are genuinely interested in my service and who can afford it. It's not necessarily great closing skills that lead to great closing percentages. It can be the result of the ad placement and advertising type. Among my customers this year were several doctors, two attorneys, the CEO of a hospital, a bank president, the owner of a local manufacturing plant, and owners of a large internet based gift-basket business. Also, referrals produced almost 1/4 of my business this year.