15K Postcard Campaign

[Don Phelps]

Attached is a pdf proof for our fall roof cleaning/pressure washing postcard campaign. It'll be distributed demographically to several high end zip codes as well as some lists of property managers. We'll probably make a few changes, but let me know what ya think.

[PWkid]

I think it looks Sweet.

[John Doherty]

I like it Don. 15k is a lot, especially if targeted, expect the phone to really ring!

[Lightning Gene]

Originally Posted by Don Phelps

Attached is a pdf proof for our fall roof cleaning/pressure washing postcard campaign. It'll be distributed demographically to several high end zip codes as well as some lists of property managers. We'll probably make a few changes, but let me know what ya think.

Looks good.....I could not afford the 4k it would cost to mail

[Apple Roof Cleaning]

Here is some more experience, for what it is worth.
I advertised like hell once during a real slow time.
Just HAD to try to keep my men working.
MY Results ?
BIG MISTAKE
When it is Slow, it is Slow.
And all the pretty postcards in the world ain't gonna change it.
Your mileage may vary.

[jon chapman]

Don,
I like the layout, but the pics are taken with a low res camera. Thats why you get the squigly lines. You should probably find some that will not come out like that in the final print. Probably need atleast 6 megs for those lines not to come out.
I did ask a prof. photog about that once, and that was his explanation.

[Kory]

Sweet, But Im tired of seeing the same old pics got any new ones? LOL

[spbutton]

hey Don

Looks good... 15,0000?!?! WOW!!

Should I be expecting some in my neck of the woods? Did Postcard Mania do the whole design for you?

Hope you get a good return.

[Apple Roof Cleaning]

Originally Posted by spbutton

hey Don

Looks good... 15,0000?!?! WOW!!

Should I be expecting some in my neck of the woods? Did Postcard Mania do the whole design for you?

Hope you get a good return.

It is like chumming for fish.
You pay to attract fish for the other boaters.
These post cards WILL stir it up for everyone in the Greater Orlando area.
Custiomers will call Don, get a price, say they want to "talk to their husband" and SHOP.

[Mike Williamson]

Originally Posted by Apple Roof Cleaning

It is like chumming for fish.
You pay to attract fish for the other boaters.
These post cards WILL stir it up for everyone in the Greater Orlando area.
Custiomers will call Don, get a price, say they want to "talk to their husband" and SHOP.

Do I detect some postcard envy?

[Thad]

Originally Posted by Mike Williamson

Do I detect some postcard envy?

It is a really big postcard.

[Don Phelps]

LOL!

It's packin' 6 inches one way by 11 inches the other. It's known as the "colossal" card.



Sounds like those insecurities are screamin' again!!!

As previously mentioned, these cards are going to very high-end communities. Not to middle-class or high crime areas. These people have large amounts of discretionary funds and generally don't waste their time "shopping" for cleaning service. Their time is spent doing things they enjoy rather than wasting time on otherwise trivial matters to them.

[Kory]

Originally Posted by Don Phelps

LOL!

It's packin' 6 inches one way by 11 inches the other. It's known as the "colossal" card.



Sounds like those insecurities are screamin' again!!!

As previously mentioned, these cards are going to very high-end communities. Not to middle-class or high crime areas. These people have large amounts of discretionary funds and generally don't waste their time "shopping" for cleaning service. Their time is spent doing things they enjoy rather than wasting time on otherwise trivial matters to them.

Large amounts is an under statement the houses are HUGE.

[David O'Connell Jr.]

Don
They look good. What's the postage on those bad boys?
I'm lazy....

[Apple Roof Cleaning]

Originally Posted by Mike Williamson

Do I detect some postcard envy?

No Mike, not at all.
What happens in Orlando dont effect me in Tampa.
Just relating MY experience with Post Cards.
We have a company here in Tampa that sends em out.
I can always tell.
Customers will often call and shop, EVEN the rich ones
THIS picture below is from a customer that saw us doing work in her Tampa Palms Neighborhood.
She stopped her car, and asked us how much WE charged for roof cleaning ?
She got a postcard from another company.
Our price WAS higher she said.
But I asked her IF we matched the other companys price, if we could earn her business ?
She liked what she saw in our work, and we did her THAT Day!